Originally founded by Ben Barrett and Lilla Hurst in 2013 to facilitate co-production funding for TV projects, Drive is now a global 360-degree funding, sales and distribution business. The company offers a full range of commercial services from co-development and financing through to rights exploitation. Having outgrown their previous website, Drive worked with Bionic to design and specify a rich new website that showcased their content more effectively and provided their sales team with more functionality.
We delivered Drive a clean, dynamic and bold front end to compliment their existing, well-recognised branding. The programme pages are now a much more effective sales tool, with richer buyer information and programme imagery. The system is integrated with Drive's Vimeo backbone allowing them to manage their streaming catalogue seamlessly and the Sales Team now have a host of reports on website interaction, video streaming and client feedback and can use the system to send branded, integrated emails to buyers.
The website and sales tools were launched ahead of schedule, hitting the all important pre and post-MIP period. We delivered on budget and facilitated a smooth transition and migration from the legacy system to our new one.
Abacus Media Rights
Warner Bros UK TV Production